Truth Magazine

By Mike Willis

I stand amazed at the financial empires which the TV evangelists have been able to build. Through their abilities to raise funds from their listening audiences, they have been able to purchase television time, erect buildings for their corporate offices, build a recreational facility (Heritage Park), operate a university (Oral Roberts University), operate a hospital (City of Faith medical center), and many other bold financial enterprises.

At the heart of the message of the TV evangelists is a gospel of financial prosperity that is tied to one’s giving to the Lord, the TV evangelist serving as the point of contact with the Lord. The covenant of giving may be called “The Key to Prosperity” (Evelyn Wyatt, Wings of Healing), “The Laws of Prosperity” (Kenneth Copeland), or “The Miracles of Seed-Faith” (Oral Roberts). Inasmuch as some of us are unfamiliar with the message being taught by TV evangelists, I want to present their message in sufficient detail for us to grasp their message:

1. Evelyn Wyatt. Claiming to have received a direct revelation from God in a vision, Mrs. Wyatt wrote,

The Scriptural pattern for receiving is to give. . Too often people are inclined to reverse the principle by expecting to receive first, then give, but note the words of Jesus again. First He said, “Give,” THEN, “it shall be given unto you.”

The plan that God showed me is simple and direct, and carries a promise of continued blessing for everyone who will make a covenant with Him to give a special offering each month for a year (“The Key To Prosperity”).

2. Kenneth Copeland. In The Laws of Prosperity, Copeland wrote,

You begin to know that God is the source of your success, that He is the one giving it to you, that there is an endless supply behind you and an endless supply in front of you. All you must do is be a channel for it, and giving is the key that opens the door . . . . Do you want a hundredfold return on your money? Give and let God multiply it back to you. No bank in the world offers this kind of return! Praise the Lord! (pp. 66, 67)

You give – then it will be given to you again. The key is to give continually. As you are working in the Word and God’s prosperity is being produced in your life, you will reach a point -when your bread is coming back to you on every wave. It is your job to put it on the water. It is God’s job to see that it comes back! You do your job and let God do His; then you will be continually receiving. The more you give, the more you will get; the more you get, the more you will have to give. God intended for these things to work this way. When you get to this point, more will be coming in than you can give away! (p. 34)

3. Oral Roberts. The three steps to Oral Roberts’ plan are (1) look to God as your source, (2) give that it may be given to you, and (3) expect a miracle. He claims to have discovered this plan of giving through a study of Jesus.

He began everything He attempted with giving first. He connected giving with seed and laid down the example as the Christian’s life-style. I was forced to change my thinking. Before this I had given after I received. But I redirected my principle of giving from a debt owed, to a seed I sowed. It was revolutionary but entirely scriptural (The Miracle of Seed-Faith, p. 28).

In a conversation with Jesus in his prayer tower, Oral learned more about “seeding” a miracle.

This was a whole new thought to me. Although giving was a key part of the Blessing-Pact, it had not become quite clear that giving was the seeding for our miracle from which God our Source would multiply back with such an increase it would be bigger and more powerful than our mountains of needs and problem (A Daily Guide To Miracles, p. 63).

Through statements such as these and testimonials on TV shows, the TV evangelists are communicating to their audience that financial prosperity can be obtained by showing enough faith in God to make a donation to their ministry.

Fundamental Flaws In Seed-Faith Giving

1. Poverty is cured by the atonement. Many faith healers have preached that in the atonement Jesus provided healing for the body (Isa. 53:5 – with his stripes we are healed). Some have gone a step further to say that the atonement also delivers us from the “curse of the law – poverty.” Kenneth Copeland said,

Jesus bore the curse of the law on our behalf. He beat Satan and took away his power. Consequently, there is no reason for you to live under the curse of the law, no reason for you to live in poverty of any kind . . . . Poverty is under the curse of the law, and Jesus Christ has redeemed us from the curse and has established us in abundance, not bare necessity! (The Laws of Prosperity, pp. 51, 54)

Oral Roberts wrote that Jesus meets our present needs – water for thirst, food for hunger, strength for weakness, riches for poverty, kiss for sorrow, gladness for misery, and love for loneliness. “So Jesus reached up and took heaven and kissed the earth with it and opened it and gave to the children of men. He came with outstretched hands filled with God’s blessings, with an open heaven behind Him. He came into people’s lives at the point of their need, performing miracles and setting them free” (A Daily Guide to Miracles, p. 227).

The atonement on Calvary did not cure our financial woes. If I am in debt when I obey the gospel, I will be in debt the day after I obey the gospel. Jesus has not promised to deliver me from financial bankruptcy through obedience to the gospel. The blood of Jesus is no more a cure for my financial woes than a cure for my physical hunger and thirst. Promising men that their financial woes win be cured by obedience to the gospel is to promise them more than God promised.

2. Giving for seffish reasons. The teaching of seed-faith giving encourages one to give in order to get something from God. This is demonstrated by these chapter titles in Oral Robert’s book the Miracles of Seed-Faith:

How I Learned a Lesson Early in My Ministry to Look To God As My Source For A Loan

How Two Young Men Through Applying The Principles of Seed-Faith Became Tulsa’s Third-Largest Builders

How A Friend Got His Dream Job Through Applying The Key Principles of the Blessing-Pact

The TV evangelists promise their audiences that their problems (whether they are financial, physical, emotional, marital, etc.) will be solved when they have enough ffaith in God to plant a seed for God to multiply back in his harvest. The “seed” should be planted in the TV evangelist’s particular “garden” (ministry). The desire for something from God is used to motivate the listener to make a donation to the TV evangelist’s ministry. The motive of giving to God is reduced to selfishness – one gives to God in order to receive a greater gift from him.

In The Health and Wealth Gospel, author Bruce Barron demonstrated how this message is being used as follows:

Jerry Savelle, in one service recorded for cable television and designed to help raise money for Copeland’s proposed World Outreach Headquarters building in Fort Worth, invoked a literal application of the hundredfold return in an unusual and potentially exploitative manner. With a live audience watching, Savelle handed Copeland ten checks for one thousand dollars each and stated:

Each of these $1,000 checks I am now giving to you will return one hundredfold to me, according to God’s word. One for my church, one for my school, one for my mission work…. and this last one for my wife and myself personally. Folks, these checks will return a total of $100,000 each! Can you say “Praise the Lord”? What are you waiting for? Get on your feet and get in on this! Let’s take the biggest offering ever! I want it now! Who will do what I did! Who will sow in famine and reap one hundredfold? Well, come on! Come running, you sower! (p. 140)

In Abundant Life (July 1980, p. 4), Roberts wrote, “Solve your money needs with money seeds. ” This teaching on giving appeals to man’s carnal greed as his motive for giving and thereby undermines the gospel.

3. Through seed-faith giving one manipulates God. One distinction between magic and religion is this: in religion one submits himself to the higher will of God; in magic man manipulates a higher power to get things for himself. In seed-faith giving, one plants a seed (a financial gift) which God must cause to grow into a harvest (one’s desired result). Hence, one is able to get anything he wants from God by seed-faith giving. He manipulates God through seed-faith giving.

4. Financial poverty becomes a proof of spiritual poverty. Should one have a financial need which is unmet, he either does not know about seed-faith giving or lacks the faith to practice it. In either case, his own financial needs manifest his spiritual poverty.

5. The doctrine of seed-faith giving is believable only to those who live in an affluent society during a period of inflation – a period during which the general affluence of the country touches the lives of all citizens, including those who send donations to TV evangelistic. In such a society testimonials of success are easily found. If one could persuade thousands of people through TV preaching to donate money on the promise that they will receive a unexpected return on their money, he would expect that someone would write saying that he had received unexpected money. Such letters are then used as testimonials to encourage other to participate in seed-faith giving.

The Seed-Faith Concept Misapplies Scripture

The TV evangelists have appealed to Scripture to teach their message of seed-faith. In so doing, they have abused Scripture, twisting and perverting its context to fit their message. Here is a partial list of Scriptures which have been abused:

1. 3 John 2. “Beloved, I wish above all things that thou mayest prosper and be in health, even as thy soul prospereth.” Oral Roberts said that this Scripture was “the greatest discovery Evelyn and I ever made about health, prosperity, and spiritual blessings” (A Daily Guide To Miracles, p. 35). John’s personal wish for Gaius is distorted into a divine promise of financial prosperity for all believers. There is nothing in the text that promises financial prosperity upon the condition of faith in seed-faith giving.

2. Mark 10.29-30. “And Jesus answered and said, Verily I say unto you, There is no man that hath left house, or brethren, or sisters, or father, or mother, or wife, or children, or lands, for my sake, and the gospel’s, but he shall receive an hundredfold now in this time, houses, and brethren, and sisters, and mothers, and children, and lands, with persecutions; and in the world to come eternal life.” This passage was literally interpreted by Jerry Savelle on Kenneth Copeland’s broadcast which was mentioned earlier. Savelle’s $1,000 check was expected to bring $100,000 back to him. If Savelle was as literal with all things mentioned in this verse as he was with money, he could donate his house to the ministry and receive 1000 houses back, donate his physical brother to the ministry and receive 1000 physical brothers, donate his mother to the ministry and receive 1000 mothers in return (would Savelle like to show how this could be done biologically?), donate his wife to the ministry and receive 1000 wives (shades of Joseph Smith), or donate one of his children to the ministry and receive 10W children in return. I suspect that these TV ministers might understand brethren, sisters, father, mother, wife, and children to refer to spiritual relationships, not physical. However, when financial matters are mentioned, the meaning of the terms immediately shifts to literal houses and dollars. Their theology contradicts solid exegesis of the text.

3. Galatians 6.7-8. “Be not deceived; God is not mocked: for whatsoever a man soweth, that shall he also reap. For he that soweth to his flesh shall of the flesh reap corruption; but he that soweth to the Spirit shall of the Spirit reap life everlasting.” The reaping of this text has no reference to reaping in this life; it refers to life everlasting in the world to come (Mk. 10:30). The corruption is eternal damnation in hell. To use this verse to teach that one shall receive financial prosperity by making a donation to a TV evangelist’s ministry is to pervert this text.

4. 2 Corinthians 9.6-11. Rather than reproducing this text, I will encourage our readers to read it from the Bible. This text is more plausibly used than any other so far cited. Nevertheless, this text plainly states that the harvest which is reaped from sowing is “the fruits of your righteousness” (9:11). In his commentary on 1 and 2 Corinthians, Fred Fisher correctly stated, “The result of their liberality would be progress in righteousness on their part. Thus, Paul revealed that he was not thinking of material rewards for giving, but of immaterial ones” (p. 393).

5. Old Testament texts. The TV evangelists cite a number of Old Testament texts to justify seed-faith giving – giving which is done in order to get a blessing from God. Several things need to be said about these texts in a general way: (a) Promises made to Israel as a nation are applied to specific individuals. God made many promises of prosperity to Israel as a nation on the condition that she would be faithful to God. We are not to understand that every individual saint in that nation had to prosper in order for that promise to be fulfilled, for such is definitely not what happened. (b) General truths, such as in the Proverbs, are given specific application. The Proverbs condition many temporal blessings upon obedience to the word of God (e.g., diligent labor produces prosperity). The wisdom literature also recognizes that time and chance happen to all (Eccl. 9:11); consequently an individual may do all that the word of God says and still not be prosperous because of circumstances beyond his own control.

Hence, the Scriptures used to prove the doctrine of seed-faith giving are distorted and perverted by the TV evangelists.

Seed-Faith Teaching Ignores Scriptures

Those who preach the seed-faith principles of giving ignore “some plain statements from the Scripture which are not in harmony with their doctrine.

1. Scriptures which foretell that the righteous shall suffer for righteousness sake. Though he was a perfectly obedient Son, Jesus did not have a place to lay his head (Lk. 9:57). Jesus taught that the righteous might have to give up their lands and houses because of Christ (Mk. 10:29). The Hebrew Christians lost their possessions because of their faith in Christ (Heb. 10:34).

2. Some faithful saints were not prosperous people. The apostle Paul not only suffered persecution, he also experienced hunger and thirst and nakedness, even though he was a faithful Christian (2 Cor. 11:27). Saints suffered in the famines which struck the general populace (Acts 11:27-30), even as did the unrighteous.

Conclusion

Seed-faith giving is a fund-raising device created by TV evangelists to motivate the general populace to donate money to their ministries in order that they can pay their bills. The principle of seed-faith giving is not only absent from the Bible, it is also contrary to the Bible teaching about giving. In the biblical sense, these TV evangelists fit the description of the false teachers of 2 Peter 2:3 who “through covetousness … with feigned words make merchandise of you.”

Seed-faith giving preys on the unfortunate. Those who are attracted to this message are the poor and desperate, who sometimes send their last dollars and “expect a miracle.” Like their Pharisee counterparts, the TV evangelists who preach seed-faith giving “devour widows houses” (Matt. 23:14), as they build their financial empires on contributions sent in by poor and desperate people.

Seed-faith giving is a doctrine of the devil which is causing the general public to lose confidence in religion in general. As such the doctrine must be opposed and resisted wherever it is taught.

Guardian of Truth XXXI: 12, pp. 379-382
June 18, 1987

By Lewis Willis

Folks, it is evident that much of our society has lost or willfully abandoned the ability to be ashamed. It appears that people will do almost anything these days and never perceive that such is a shame to themselves. Who among us has not been repulsed at the flaunting by gays and lesbians of their shameful godlessness? We cringe in horror when some terrorist organization “takes credit” for a car bomb that kills several people and injures dozens more. We find it incomprehensible that a movie or television star will perform in some of the filth that is offered to the public as entertainment. Thirty years ago these things were a disgrace to all who were involved and we wonder how public attitudes could change so quickly. Instead of being ashamed, these people seem to rejoice in these deeds.

It should not surprise us that religion has been affected by this same shamelessness. Nor should it surprise us that such is not new in religious life. When Paul wrote to the Philippians he said, “For many walk, of whom I have told you often, and now tell you even weeping, that they are the enemies of the cross of Christ: Whose end is destruction, whose God is their belly, and whose glory is in their shame, who mind earthly things” (Phil. 3:18-19). In Paul’s day there were those who found delight as they did things of which they should have been ashamed. They did not know when to blush because of sins they had committed! Well, folks, time has not changed this situation. Religionists still do shameful things but they rejoice over them instead of being ashamed.

There is no better illustration of this than the brazen, shameless, unabashed fund raising techniques of the modern-day television preachers. The purpose of this article is to chronicle some of the schemes these men are using to raise money in hopes that the information might be useful to the reader.

“Crisis Management”

Due to the crunch of these economic times, almost all owners and managers of business have become familiar with the expression “Crisis Management.” Basically, this signifies managing a business in the midst of a crisis due to declining sales, while production and labor costs remain high. It is the business of surviving until times get better. The modern television preacher has learned “Crisis Management” but in reverse. It seems they always “Manage To Have A Crisis!” They have learned that contributions come in better if they are beating the airwaves with emotional appeals about how the Devil is trying to destroy them and the “Work of God.” This just cannot be allowed to happen and the money must flow in or the listeners will be letting God down. For instance, according to a report in the Akron Beacon Journal (2-8-83), Rex Humbard, told his audience that his ministry was $3.2 million in debt. He said, “I’m facing a financial lion – bills that are trying to devour this ministry. Like Daniel, I need a miracle of deliverance. I don’t have the money to pay these bills.” His ploy worked because his listeners responded with $4 million! And, the whole country has heard about Oral Roberts’ recent “crisis.” God was going to “take him home” if he failed to raise $8 million by March, 1987 to prepare medical missionaries to be sent to needy nations. The money flowed in. According to reports in the media Roberts stooped to an all-time low with his emtional appeal that people send in money and help him live a little longer! Some stations, like WFAA-TV in Dallas, became so incensed that they cancelled his program. However, Oral used the cancellation for further appeals for help, charging that this was just the work of the Devil and his listeners had to fight back – by sending in their money, of course! Oral was not the least bit ashamed of his financial promotion.

Apparently, there is no shame left in the hearts of these men. They will use any means they can get by with to promote their enterprises. One of their favorites is to tell their audiences I that God told me” to proceed in this way to fund the work “that He told me to do.” The preacher who is flying high these days is Jimmy Swaggart. Newsweek magazine has dubbed him the “King of Honky-Tonk Heaven” (5-30-83). Newsweek (4&87) reported that he raised $142 million in 1986 – almost $3 million per week. But I remember him before he became “King.” when his ministry was just “catching on,” he needed more space for the operation, so he made an appeal for funds. In a pathetic appeal he told his audience how God was blessing his ministry and how it was growing and souls were being saved by the thousands. He needed more room but his accountants told him he did not have the money to expand. Not knowing how much the expansion would cost, he got an architect to draw up a plan and tell him how much it would cost. It happened that it would cost $50 per square foot to build the new facility and he didn’t have the money. So, he told his audience, he took the matter up with God and God told him to ask his audience to buy I square foot and send in a gift of $50. His audience responded and the building was built. It is nothing short of amazing how God instructs these men on their fund raising schemes! God always has the answer and the listener is to obey God or blaspheme against Him!

Merchandising The Audience

In an attempt to “help the listener” so that he does not disobey God, these men tell exactly how the audience can do what God wants them to do. It is not uncommon for 25-50 percent of their air time to be used in raising funds. Some might use the entire broadcast for fund raising. Also, when they have manufactured some special crisis, they frequently have telethons which are fashioned after the Jerry Lewis telethons. These often go on for- days. They form “clubs” of their contributors (such as the 700 Club, PTL Club, Ninety and Nine Club) and these are usually for their top contributors. Frequently the names of these club members are prominently inscribed at some special place in their headquarters. There is “pressure” imposed on the audience to be a part of this elite group.

These ministries are almost always selling something (Bibles, tapes of special lectures, albums, books by the evangelist, etc.) Robert I. Ableman and Kimberly A. Neuendorf, Professors at Cleveland State University, conducted a study a few years ago and a part of their work examined the fund raising techniques of TV preachers. They discovered that the average faithful viewer of religious broadcasting watches for two hours per day. During that two hours, counting the promotions to buy some item or join some prayer partners group or the like, these viewers are asked to send in “more than $138,000 in a year” (Cleveland Plain Dealer, 7/18/84). These are through appeals with a dollar amount stated – not just “send us all the money you can.”

All the while, they remind people of how terrible it is to refuse to obey God by not giving as God wants them to. They also promise great and wonderful blessings, spiritual and financial, will come to those who do God’s Will and give. Usually, they have some guest tell how he reluctantly gave on some occasion and God doubled or tripled the amount of his contribution in a direct, miraculous and wonderful way. I heard Kenneth Copeland on an Oral Roberts broadcast tell how he had surprised his wife by announcing he had committed to make a “seed offering” to Oral’s ministry at a time when they were unable to live with comfort. Copeland pointed out that shortly after making the commitment, to his surprise, someone gave him twice the amount that he had offered to give. It was something like $10.00 a month and he received $20.00. His faith must not have been very strong at that time or he might have offered to give $1 million to Oral and God would have given him $2 million! That is the implication of this tactic these men use.

Almost all have had some Bible publishing company produce some special memorial or ministry edition which they “give” to their contributors “free of charge.” Jimmy Swaggart is currently promoting “the genuine Jimmy Swaggart Study Bible” (The Evangelist, The Voice Of The Jimmy Swaggart Ministries, Vol. 19, No. 2). The Bible is sent after 46 your fifth monthly pledge of $20.00 or any payments made towards your World Outreach Partner Pledge totaling $100.00.” The Professors mentioned above discovered that “the average cost of a Bible sold by television evangelists is $192.00.” They sell albums of the songs they’ve recorded for $25.00 or so each. These can be bought at a record store for $5.00 or $6.00 and a profit is made on them at that price by all who are involved in the enterprise.

Outlandish Promotions And Claims Sometime ago Jim Bakker built a “world-class” hotel at Heritage U.S.A. It is a monstrous thing. He has 11 acres under roof. And, it is a multi-story facility! For a gift of $1,000 you get a life-time membership which entitles you to stay 4 days and 3 nights free each year. Through such promotions, Bakker has developed the Heritage U.S.A. complex that Oral Roberts called a “Christian Disneyland” (The Richard Roberts Show, 3-24-87), “valued at about $160 million” (Detroit Free Press, 3-21-87).

Probably the most dramatic fund raiser is Oral Roberts. If the audience is to believe him, God is constantly talking to him. He has seen visions of all kinds of things which have been revealed to him, “by the Lord” of course. One of his better known visions was a 900 foot Jesus standing over his City of Faith Medical Center back in 1980. In 1983 he had a 7-hour talk with Jesus in which the Lord assured him that he was the one selected to find the cure for cancer,. and his followers were to send in money to pay for this undertaking. In 1986 he was told by God to raise $8 million dollars to send medical missionaries from his hospital into needy nations. If he failed to raise the money by March, 1987, he said God would “call him home.” Well, he played this successfully and raised the money. After the $8 million was raised, with several days left in March, he ascended his “Prayer Tower” to work on the “overflow.” He then made the startling announcement that he needed that much more every year!

He had said he confidently expected “a miracle from God” which would enable him to live longer. I am certain you have heard that he was able to go over his target amount when Jerry Collins, who owns two greyhound racing tracks, gave him a check for $1.3 million. I must have missed something somewhere. If this was a miracle from God, I guess God has gone into the gambling business I Interestingly, while Oral was under his death threat from God, his son, Richard, moved into “a new 7,091-square-foot house” (Akron Beacon Journal, 3-14-87). This was done before the money had been raised! If I am ever under such a death threat from God, I hope my son will hold off buying his new house until at least I have my hands on the money! With these types of fund raising techniques Oral has amassed a religious empire in Tulsa, Oklahoma which is said to be worth $500 million (Ibid.).

Getting Rich At Audience Expense

The shameless part of all of this unending clamor for money by the TV preachers is the way in which they have become rich at the expense of their audiences. Keep in mind that most of their contributors send in gifts of $5, $10 or $15. During the time that Rex Humbard’s ministry was in such desperate circumstances, he and his sons were amassing a fortune in real estate. County tax records indicate that Rex owned a house worth $450,000 and his son owned one that cost $350,000. An Akron Beacon Journal article (2-8-83) stated, “While Humbard’s Worldwide Outreach Ministry has solicited money from the public to solve financial problems, Humbard and his two sons, Rex, Jr., 39, and Donald, 35, have purchased $1. 4 million in property in the exclusive Quail Ridge Country Club community, Palm Beach County property records show” (my emp., LW).

The Charlotte (N.C.) Observer (5-29-83) printed a long article about the excesses of Jim Bakker. Since 198 1, he and Heritage Village Church and Missionary Fellowship, Inc. have purchased Bakker a condominium in Florida, a new residence, a neighbor’s house and a duplex in the neighborhood at a cost of $1,009,000. There is a wide difference in reports about his real estate holdings. One of the networks said he has five homes. Others say two. They have been variously valued from $600,000 to over $1 million. Whatever the exact amount, he has done quite well. They lived so lavishly that “the Bakkers drove matching RollsRoyces” (Detroit Free Press, 3-21-87). Bakker has been able to do these things with salaries paid from funds raised on PTL. In 1986 he raised $129 million!

It seems that Oral Roberts has had more success in shielding his extravagance from the press than have some of his counterparts. Even so, the Akron Beacon Journal (3-14-87) reported, “Roberts and his wife have homes in Tulsa and Palm Springs, travel in private jets, wear expensive clothes and jewelry.” His Palm Springs home was reported by ABC News Nightline (3-26-87) to be valued at $2.4 million. Most in his audience could not afford the real estate taxes on’such a mansion. This is wealth accumulated from his television ministry. His TV broadcast of 5-27-84 discussed the probldms they were having in operating their medical center. His solution at that time was to ask his audience to come to Tulsa for a physical examination. Apparently the ‘insurance companies would defray some of his costs. This is the same fellow who gained his fame as a faith healed His operation costs $1 million per day, so raising funds is essential.

Jerry Falwell has recently agreed to take over Jim Bakker’s operation. In 1986, Falwell brought in $73.5 million for his religious empire (Newsweek, 4-&87, p. 19). 1 have not seen anything on Ins personal extravagance, but he ought to do quite well if he succeeds in combining these two organizations.

One of the most,highly regarded of the TV preachers is Jimmy Swaggart. A Baton Rouge, LA television station, WBRZ, reported on the family corporation which Swaggart has formed for his ministry. He has 14 members of his family drawing a salary totaling $350,000 a year (Akron Beacon Journal, 10-23-83). He is able to do this because he brought in $142 million last year. His ministry was scandalized when it was reported that his wife had an $11,000 desk in her office (Newsweek, 5-30-83). He has subsequently built a school in Baton Rouge which he is supporting from revenues raised through his ministry, so pressure will be on him to keep the money coming in. These men seem unable to resist the temptation to live lives of splendor at the expense, and on the money, of other people. Presently his wife is trying to raise $3 million for his 52nd birthday gift (The Evangelist, 2-87). This money is to be used for new editing suites for their world-wide television outreach. This is the fellow who will “sell”‘ you a tie bar, lapel pin or pendant for only $125.001 His magazine also tells you that they are prepared to help you in drawing up your Will so that his ministry will benefit from it.

If space permitted, more and more information could be presented about these preachers and their shameless escapades. Especially is this true as the media mess is unfolding daily before us. I suspect you are like me – sick and tired of hearing about the whole business. Swaggart was right when he identified this scandal as “soap opera” material.

The Apostle Peter warned of false prophets “by reason of whom the way of truth shall be evil spoken of. And through covetousness shall they with feigned words make merchandise of you” (2 Pet. 2:2-3). Paul spoke of those 44 who subvert whole houses, teaching things which they ought not, for filthy lucre’s sake” (Tit. 1:11). Through the years there have been many examples of men like those the apostles described, but no one can deny that the modem TV preachers fall under the condemnations found in these Scriptures.

And What About Us?

All of this is in vivid contrast to the simple way that the Lord intends money to be raised for the support and proclamation of the truth. The church is taught, “Upon the first day of the week let every one of you lay by him in store, as God hath prospered him” (1 Cor. 16:2). Paul also wrote, “Every man according as he purposeth in his heart, so let him give; not grudgingly, or of necessity; for God loveth a cheerful giver” (2 Cor. 9:7). Following these directives, the church can and must provide the money necessary to discharge the mission God assigned to the church.

Let me say a few words about the passive way in which most congregations deal with this matter. We act as though we are ashamed to tell God’s people to give as God has taught. Frequently we seem apologetic when it is necessary to remind them about giving. Perhaps we are afraid some will think we are applying “pressure” like that which is applied by television preachers. I doubt that any of us comes close to applying pressure like they do. But, it appears to me that we are a bit nonchalant regarding giving. Few faithful churches, made up of middle-class members, have contributions that begin to compare with those of the denominations about us. They are endlessly in pursuit of money, while we, with seeming indifference, just get along with whatever the contribution happens to be.

We need to apply more “pressure” to the matter of our giving and get our contributions up to where they ought to be. If we will apply the same pressure to giving that we apply to getting people to be baptized, or to attend the worship, we will not be exceeding the use of a prudent amount of pressure. Let us never be guilty of excess in this matter. Let us never be weak about the God-appointed duty to give as we have been prospered. There are many lost souls who could be reached with more effort and more money. Brethren, we will not be guiltless if we do not use our best abilities to reach them with the Gospel. This can be done without sinking to the shameless tactics of television evangelists.

Guardian of Truth XXXI: 12, pp. 383-386
June 18, 1987

By Daniel W. Petty

Norman Vincent Peale was born in 1898 in rural Bowersville, Ohio, the son of a Methodist preacher. After graduating from Ohio Wesleyan University in Delaware, Ohio in 1920, Peale began working for a newspaper, his first interest being in journalism. In a year he had decided instead to pursue a career in the ministry. He attended Boston University from 1921 to 1924, where he received the bachelor of sacred theology and master of arts in social ethics degrees. He was ordained in the Methodist Church.

In 1927 Peale began preaching for the University Methodist Church in Syracuse, New York. He spent the next five years preaching in upstate New York, where his dynamic sermons began to attract attention. In 1932 Peale accepted the invitation to become the pastor of the Marble Collegiate Church in New York City, thus changing his denominational affiliation to the Reformed Church in America (Dutch Reformed), a church known for its staunch Calvinism.

Peale enlisted the aid of a psychiatrist, Dr. Smiley Blanton, and eventually enlarged the staff into a religio-psychiatric clinic, the American Foundation of Religion and Psychiatry. This combination of religion and psychiatry has been one of Peale’s unique emphases. His experience with psychiatric counseling convinced him that the key to happiness is the cultivation of a positive attitude. His philosophy and the general tone of his preaching is epitomized in The Power of Positive Thinking (1952), one of the all-time best selling inspirational books. It combines scriptural argument with the positive mental attitude philosophy, written in a popular, readable style. After WW 11, Peale began publishing Guideposts, a weekly four-page (later monthly) spiritual newsletter for businessmen. Peale was one of the first religious leaders to recognize the power of mass media. From 1952 to 1968, he and his wife appeared on a national TV show, “What’s Your Trouble? ” Peale also wrote a syndicated newspaper column, “Confident Living,” and a bi-weekly question and answer page for Look. He has written numerous books, many of them best-sellers, including self-help books and biblical studies.

The standard biography on Peale is Norman Vincent Peale: Minister to Millions, by Arthur Gordon (Prentice-Hall, 1958).

Guardian of Truth XXXI: 12, p. 389
June 18, 1987

By Steve Wolfgang

Marion G. “Pat” Robertson is probably best known now for his political aspirations as a candidate for the Presidency in 1988. In many ways, that is his natural habitat. Born March 22, 1930, the son of a former U.S. Senator from Virginia, A. Willis Robertson, Pat seemed to be on a programmed political success track: Phi Beta Kappa graduate of Washington and Lee University in his home town of Lexington, VA; Golden Gloves boxer; Marine Corps officer during the Korean War; graduate of Yale Law School; partner in a New York electronics firm.

But there were problems: he had failed his bar exam after law school, and his life seemed, according to his own testimony, “empty.” After a “conversion experience, ” however, he gave up what seemed a promising business career and entered Biblical Theological Seminary in Manhattan, working as a counselor during the Billy Graham campaign of 1957. Although a Baptist, Robertson preached in a Methodist church, and later became an early convert to the Neo-Pentecostal, or Charismatic, movement which was beginning to make inroads into more traditional non-Pentecostal denominations.

Often given to hyper literal interpretation of Scripture, Robertson, to his wife’s dismay, read Luke 12:33 and shortly thereafter sold virtually all their possessions, donating the proceeds to the poor. After a period as a church worker in a black ghetto in Brooklyn, Robertson found himself back in his native Virginia with an old DeSoto, $70 in cash, and intentions of taking over a small, defunct TV station “for Jesus.” With one camera and a weak UHF signal, station WYAH went on-air in 1961. And the rest, as they say, is history.

Robertson was the first of the religious broadcasters to use a talk-show format, to sign up commercial sponsors, and the first to build an entire religious network, using an entertainment format. Last year, his 24-hour CBN network, carried by 7,353 cable systems with 30 million subscribers, was the fifth largest cable-TV operation of any kind (not far behind first-place ESPN, with 36.9 million subscribers). His 700 Club runs twice daily on CBN (though Robertson has taken leave from the show to campaign), and appears on a paying basis ($20 million) on commercial stations in 185 cities, reaching a claimed 4.4 million people daily.

The cable system grossed $176 million in 1986, IRS records show $129 million in donations for 1985. In 1986, CBN passed American Airlines as the nation’s leading WATS-line user, keeping the “prayer lines” (and the money lines) open. CBN University includes the former Oral Roberts University Law School. All of this has allowed Robertson, like the other “televangelists,” to live quite comfortably (in this case, in a ministry-owned $420,000 house).

Though Robertson is becoming known as a politician – it is probably a mistake to discount his chances politically – he is undoubtedly the single biggest example of the growth of “Pray TV.”

Sources

Pat Robertson, Shout It From the Housetops (1972); Newsweek, February 17, 1986. Ed Harrell is at work on a biography of Pat Robertson.

Guardian of Truth XXXI: 12, p. 384
June 18, 1987